Omni-Biotic
BringingEUROPE’S MOST
CELEBRATED PROBIOTIC
INTO THE HANDS — AND ROUTINES of America’s wellness elite.
FEATURED IN
Europe’s most celebrated probiotic brand came to the U.S. with unmatched clinical credibility but limited consumer recognition. With branding locked by global guidelines, we couldn’t change the packaging, but we could shift the perception.
We refined the brand’s visual presence through a refreshed digital aesthetic, expressed through a new website, premium product photography, and cohesive social storytelling that carried through to paid media ads.
We secured top-tier press and podcasts, launched strategic influencer campaigns (from Olympic athletes to fashion-forward wellness icons), and landed Omni-Biotic in Goop retail stores in LA and New York.
HOW WE
DID IT
Brand Messaging
PR Strategy
Press Placements & Executive Interviews
Branding & Product Photography
Influencer Marketing
Strategic Brand Partnerships
Social Media Strategy
PR Gifting
THE
RESULTS
Omni‑Biotic achieved year‑over‑year sales growth and recognition as Best Overall Probiotic by Glamour.
Content Creation
Influencer
